Tracy Cherry is the Marketing Director for Summit Property Management and Sentinel Peak Capital Partners. She is responsible for all aspects of outbound property marketing and brand consistency across all Sentinel Peak / Summit entities. Tracy has held various marketing roles in the Property Management industry and her expertise includes previously held management and strategy positions, budget planning, social media management, resident retention, outreach marketing, in-house training, community involvement, leasing protocol, vendor relationships and is an active participant in industry education. She has facilitated education sessions at the Apartment Association of Greater Dallas, Apartment Association of Tarrant County, Multifamily Brainstorming and private instruction for management companies.
Outside of work, Tracy volunteers at Minnie’s Food Pantry and is the Legacy Day Coordinator for Minnie’s children’s volunteer program. She is married and a proud mother of 3 children, ages 16, 13 and 9. She enjoys watching the boys play football with their schools and her daughter cheer for her team.